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When you measure the difference in perception and emotional impact of the standard yellow bubble mailer and the more Decorative Bubble Mailers, you will notice that the decorative ones are worth their weight in gold! The nice thing about these also is due to the print on them they feel heavier and thicker, more sturdy and they really are, but not enough weight to really cost more in shipping. People love receiving one of these in the mail. It brings smiles along with your product which is good for business and perception. This is especially true for things like meditation or hypnosis CD’s!