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Keyword density is an important concept — this refers to how many times a targeted keyword or phrase is used throughout a particular webpage. While of course you don’t want to overdo it, you should aim to have at least a 1% keyword density on your webpage for your primary targeted keywords. An important aspect of Internet business optimization is to review the copy of each of your webpages to make sure that it has an appropriate level of keyword density throughout. Writing this copy is not always an easy thing to do — so you should seek out the services of someone who has been trained to do it properly.