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In life in general we are told that variety is the spice and in the life and world of business this is no different as well as we see different advertising strategies being used to reach the end user customer and in turn generate additional revenues for the company. The use of business promotional items is now seen to be incorporated into the overall business and marketing strategies and tactics of companies. The landscape of the end user customer and the plans generated by the various businesses is changing and the use of advertising strategies of differing types is what is needed to keep a competitive advantage.